Going infinite on gift cards

Shaw’s, among many other retailers, is offering a promotion where one can buy a $330 gift card at a cost of $300, or a multiple of those numbers, any number of times, the theory being that government economic stimulus payments are often in multiples of $300, and they’d rather you spend it at their store.

I suspect that their POS system would allow one to pay for a gift card using another gift card. Gift card is a method of payment, and the cashier likely doesn’t even see what kind of card you’re swiping to make payment. (They just enter in a $330 gift card activation with a $30 store discount.)

So, I think that it would be easy for one to buy a $330 card for $300, and then on one’s next trip (or right away if one thinks one can pass it by the customer service rep.), use $300 from that gift card to get another $330 card, meaning that you now have a $30 card and a $330 card, for $360 in total gift cards for a purchase of $300. This process should be repeatable as often as you think you can do it without them throwing you out of the store, leaving you with n $30 cards and 1 $330 card, all from an initial $300 expense.

Not only that, but since in Massachusetts the law says they must refund the balance of a gift card in cash if it’s at least 90% used, you should be able to convert all those $30 cards back into cash, more than covering your initial $300 expense.

Is there a flaw in my logic? Is their computer, customer service rep., or manager likely to notice? Is this doable, legal, moral, and/or ethical?

2 thoughts on “Going infinite on gift cards

  1. Almost universally, gift cards, gift certificates, and similar products cannot be used towards other gift cards, gift certificates, etc. The reason is to prevent somebody from chewing through a stores resources by spending a single cost-of-purchase to consume all of a store’s inventory of gift cards. It also shields them against schemes like the this.

    That said, this is a large enough hole that I suspect the self-serve lines at the store probably have been configured to keep you from spending a gift card on a gift card, although it is possible the software hasn’t been updated yet.

  2. There are no self-serve lines in the store in Sturbridge that we go to.

    I think the promotional gift card needs to be purchased at Customer Service anyway.

    But it hadn’t occurred to me that they wouldn’t allow a gift card purchase via gift card just because they want to keep their inventory of plastic cards. I suppose I’ve never tried it.

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